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Email Open Rate Benchmarks in 2025: Industry Averages, Trends, and How to Improve Yours

Your open rate is the first metric that tells you whether your emails are getting attention — or getting ignored.

In this 2025 guide, we’ll break down:

• ✅ Average email open rate benchmarks by industry
• ✅ How open rates have changed since 2023 and 2024
• ✅ What affects open rates (and how to fix yours)
• ✅ Tools to help you increase email opens

Let’s dive in 👇

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📊 What Is an Email Open Rate?

Your email open rate is the percentage of recipients who open your email out of those who received it.

Open Rate = (Unique Opens ÷ Emails Delivered) × 100

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📈 Email Open Rate Benchmarks 2025 (By Industry)

Industry	Average Open Rate
B2B SaaS	27–35%
E-commerce	18–24%
Marketing Agencies	25–32%
Coaching/Education	30–42%
Finance	28–38%

These benchmarks reflect email open rate benchmarks 2025, but we’ve also tracked trends over time.

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🕒 Email Open Rate Benchmarks 2023 vs 2024 vs 2025

• 2023: Industry average was ~26% across most verticals
• 2024: Slight drop due to Apple Mail Privacy changes (22–24%)
• 2025: Rebound thanks to sender authentication + AI optimization (26–30%)

If your open rate is below 20%, you need to audit your subject lines, sender domain, and inbox placement.

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🔍 Why Are My Email Open Rates Low?

If your open rates are underperforming, the issue may be:

• 🛑 Poor domain reputation (spam placement)
• ✉️ Bad subject lines or preview text
• 📤 Unwarmed sending domains
• 📅 Poor sending times
• 👥 Unsegmented or cold lists

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✅ How to Improve Your Email Open Rate in 2025

1. Use Personalized, Curiosity-Driven Subject Lines

Instead of:

"Get 10% Off This Week Only" Try: "Saw this and thought of {{FirstName || 'you'}}..."

2. Warm Up Your Domain

Before sending to 100+ contacts, use a warm-up tool like Bridgely.io to improve sender trust.

3. Segment Your List

Don’t send the same message to every lead. Tailor it to:

• Buyer stage (new vs returning)
• Industry or job title

4. Avoid Spam Triggers

Steer clear of:

• ALL CAPS
• "Free," "Buy now," and similar phrases
• Overuse of emojis or exclamation points

5. Test Send Times

Typical best times: Tuesday–Thursday mornings, 9–11am local time.

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🧰 Tools to Track and Boost Open Rates

Tool	What It Does	Free Plan
Bridgely.io	Inbox monitoring + AI subject line optimizer	✅
GlockApps	Inbox/spam placement testing	✅
Mailmodo	Email analytics & AMP tracking	❌
Sender Score	Domain/IP reputation checker	✅

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✅ Final Thoughts: Use Benchmarks to Measure — Then Beat Them

If your open rates are below 20%, you’re missing opportunities. Use the email open rate benchmarks above to assess your performance and optimize your outreach.

Focus on better:

• Subject lines
• List segmentation
• Sending times
• Domain health and deliverability

Need a tool to test and improve your email open rate?

👉 Try Bridgely.io Free